President & Wealth Manager
Prior to founding Swad Wealth Management, I worked for a Fortune 500 Financial Services company for over 10 years where I served a variety of clients such as small business owners, professionals, and ultra-high net worth families.
Surrounded by a wide variety of technical experts, I absorbed a wealth of knowledge, which I use today to craft and manage client plans and portfolios.
I specialize in planning for retirement for people over age 50.
If needed, I have a network of professionals in their respective insurance, legal, and financial fields.
In my free time, I love to spend time with my lovely wife, Elise. I sing and play guitar or piano. And at night, I enjoy a good movie or TV series. On vacations, I love to travel and see new places and experiences.
Education & Certifications
CERTIFIED FINANCIAL PLANNER™ (CFP® ): The “gold standard” in financial planning. Only 25% of advisors hold this designation.
Advanced Comprehensive Knowledge around 12 areas including investments, retirement, tax, insurance, and estate planning.
Certified Wealth Strategist, CWS
Behavioral Financial Advisor, BFA
Accredited Wealth Management Advisor, AWMS
Accredited Asset Management Specialist, AAMS
FINRA Series 7, 9, 10, 63, 65
CA Life, Health, & Accident Insurance License
Bachelor of Science, Finance – Kelley School of Business at Indiana University Bloomington
Plans Created for Real People
Years of Experience
Professional Designations & Affiliations
“I believe staying relevant to my clients means consistently honing my craft by staying on the cutting edge through continuing education and professional networking so I can provide the best wealth management advice possible.” – Zack Swad
Zack Swad is a Behavioral Financial Advisor™ (BFA™)
Financial advisors earning the Behavioral Financial Advisor™ certificate have completed the certification program to help mentor and coach clients in their financial decisions, and offer a holistic approach to strengthen the advisor-client relationship using an integrated approach founded on self-awareness, demonstrating how traditional finance practices are influenced by psychology and neuroscience.
Studies show that investor behavior has the largest influence on portfolio returns. I know that every individual is unique and needs a customized approach based on their feelings around risk and investment style preferences. Because of this, I custom-tailor your portfolio based on your specific needs and preferences.
Empirical & Time-Tested
I rely on hundreds of peer-reviewed studies based on over 70 years of research to inform our systematic investment process.
You cannot afford a catastrophic decline as you do not have the time to recover, which may force you to either:
A) Significantly Delay Retirement
B) Go Back to Work
Low Cost & Tax Efficient
I utilize Exchange Traded Funds (ETFs), index funds, and individual securities to keep your costs and taxes low.
It’s not just about what you earn. It’s about what you keep!
On The Personal Side
Our wedding, July 2022, in Novato, CA
Elise and me in Venice for our honeymoon
From left-to-right, my two brothers: Basil and Jake, and my parents: Kevin and Annette
Elise turned me into a crazy cat dad. Here’s our two cats: Elsa and Anna
My dad and I in Spain
That one time I went ziplining upside-down in Costa Rica!
(707) 899-1010 ♦ firstname.lastname@example.org
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