Located in Santa Rosa, CA (Serving Clients Nationwide)  ♦  (707) 899-1010  ♦   info@swadwealth.com


Zack Swad

Zack Swad

President & Wealth Manager


Prior to founding Swad Wealth Management, I worked for a Fortune 500 Financial Services company for over 10 years where I served a variety of clients such as small business owners, professionals, and ultra-high net worth families.

Surrounded by a wide variety of technical experts, I absorbed a wealth of knowledge, which I use today to craft and manage client plans and portfolios.

I specialize in planning for retirement for people over age 50.

I take a unique approach because I believe it is important to truly understand your personal vision (all your hopes, dreams, and goals) and obstacles, and only then do I create a financial plan that is specific to you so you are empowered to live your best life sooner than most people think is possible.

During our meetings, I will listen intently with empathy, and our meetings will not be rushed.

I’m independent and operate as a fee-only advisor, which means I do not participate in commissions, and I am only paid by you. I am not tied to any products or proprietary strategies.

As a fiduciary, I am required by law to act in your best interest.

Prior to starting my own firm, I worked for a Fortune 500 financial services firm where I managed a practice of over $800 million in client assets.

If needed, I have a network of professionals in their respective insurance, legal, and financial fields.

In my free time, I love to spend time with my lovely wife, Elise.  I sing and play guitar or piano.  And at night, I enjoy a good movie or TV series.  On vacations, I love to travel and see new places and experiences.

Education & Certifications
  • CERTIFIED FINANCIAL PLANNER™ (CFP®​)The “gold standard” in financial planning.  Only 25% of advisors hold this designation.​

  • Advanced Comprehensive Knowledge around 12 areas including investments, retirement, tax, insurance, and estate planning.

  • ​Registered Life Planner®, (RLP®)
  • Certified Wealth Strategist, CWS

  • Behavioral Financial Advisor, BFA

  • Accredited Wealth Management Advisor, AWMS

  • Accredited Asset Management Specialist, AAMS

  • FINRA Series 7, 9, 10, 63, 65

  • CA Life, Health, & Accident Insurance License

  • Bachelor of Science, Finance – Kelley School of Business at Indiana University Bloomington

Plans Created for Real People

Years of Experience

Professional Designations & Affiliations

“I believe staying relevant to my clients means consistently honing my craft by staying on the cutting edge through continuing education and professional networking so I can provide the best wealth management advice possible.” – Zack Swad

Zack Swad is a Behavioral Financial Advisor™ (BFA™)

Financial advisors earning the Behavioral Financial Advisor™ certificate have completed the certification program to help mentor and coach clients in their financial decisions, and offer a holistic approach to strengthen the advisor-client relationship using an integrated approach founded on self-awareness, demonstrating how traditional finance practices are influenced by psychology and neuroscience.

Investment Philosophy

Studies show that investor behavior has the largest influence on portfolio returns. I know that every individual is unique and needs a customized approach based on their feelings around risk and investment style preferences. Because of this, I custom-tailor your portfolio based on your specific needs and preferences.

Empirical & Time-Tested

I rely on hundreds of peer-reviewed studies based on over 70 years of research to inform our systematic investment process.

​No gut decisions made here! 

Manage Risk

You cannot afford a catastrophic decline as you do not have the time to recover, which may force you to either:

A) Significantly Delay Retirement
B) Go Back to Work

​We make sure that doesn’t happen through our adaptive risk management tools and/or strategic diversification.

Low Cost & Tax Efficient

I utilize Exchange Traded Funds (ETFs), index funds, and individual securities to keep your costs and taxes low.

It’s not just about what you earn.  It’s about what you keep!

On The Personal Side

Our wedding, July 2022, in Novato, CA

Elise and me in Venice for our honeymoon

From left-to-right, my two brothers: Basil and Jake, and my parents: Kevin and Annette

Elise turned me into a crazy cat dad. Here’s our two cats: Elsa and Anna

My dad and I in Spain

That one time I went ziplining upside-down in Costa Rica!

(707) 899-1010 ♦ info@swadwealth.com
100 Stony Point Rd, Suite 244, Santa Rosa, CA 95401
Hours: Monday through Friday, 9:00 AM to 6:00 PM PST (Office Hours by Appointment Only)